As people increasingly define themselves by ethnicity or religion, the West will find itself more and more at odds with non-western civilizations that reject its ideals of democracy, human rights, liberty, the rule of law, and the separation of the church and the state. Huntington feels that the fundamental source of conflict in the post-Cold War period will not be primarily ideological or economic, but cultural. Picturing a future of accelerated conflict and increasingly de-westernized international relations, he argues for greater understanding of non-western civilizations and offers strategies for maximizing western influence, by promoting co-operative relations with Russia and Japan, by exploiting differences between Confucian and Islamic states, and by maintaining military superiority in East and South-West Asia.