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Part 1 Before taking the plunge: you and your ideas; who will buy?; a spot of coaching; your business identity; are you sure?; the business plan; timing the jump. Part 2 Getting a head start: toe-dipping; off the peg; franchises. Part 3 How to sell your product: the right name; beating the pirates; getting the message across; selling; how to set the price. Part 4 The working environment: choosing your work place; getting equipped; professional back-up; getting the right staff; your rights and duties as employers; insurance. Part 5 financial preparation and control: forecasting; raising the money; staying afloat; how to increase profits; not waving but drowning; keeping the record straight. Part 6 Tax: tax and the sole trader; tax and the partnership; tax and the limited company; tax on spare-time earnings; VAT. Part 7 Planning for retirement: retirement.