In every industry, there is an elite group of sales people whose performance exceeds that of their peers; people who stand out as radically more successful than everyone else, although they sell the same products, service the same markets and talk to the same prospects as other sales people. So how do they achieve such high sales? And what makes them different from the others? Stephan Schiffman explains how to develop effective sales habits and techniques that: demonstrate your professionalism; show the prospect you care about your product and your customers; illustrate to the prospect that you go that bit further to satisfy customer needs; and make you and your product or service stand out from the rest. Competition is always tough, but this book proves that by acquiring good sales techniques, you too can beat the others and achieve excellent sales results.