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The Economist Guide to Intellectual Property Stephen Johnson

The Economist Guide to Intellectual Property By Stephen Johnson

The Economist Guide to Intellectual Property by Stephen Johnson


£15.00
Condition - Very Good
Only 2 left

Summary

A comprehensive business guide to intellectual property - understanding its value and how to protect it.

The Economist Guide to Intellectual Property Summary

The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it by Stephen Johnson

IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

About Stephen Johnson

Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He subsequently also qualified as an attorney and worked in the US for Kirkland & Ellis LLP for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business perspective and also consults for the US charity One Mind on IP and other policy issues affecting neuroscience research.

Additional information

GOR008568097
9781846688973
1846688973
The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it by Stephen Johnson
Used - Very Good
Paperback
Profile Books Ltd
2015-06-25
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Economist Guide to Intellectual Property