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Capturing New Markets: How Smart Companies Create Opportunities Others Don't Stephen Wunker

Capturing New Markets: How Smart Companies Create Opportunities Others Don't By Stephen Wunker

Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker


£6.00
New RRP £18.99
Condition - Very Good
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Summary

Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock in early domination

Capturing New Markets: How Smart Companies Create Opportunities Others Don't Summary

Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker

"Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions" Decision, January 2012

About Stephen Wunker

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.

Table of Contents

Introduction 1: Why new markets matter 2: Finding new markets 3: Assessing new markets 4: Finding the foothold 5: Two Paths to market penetration 6: When do early movers win? 7: Locking in leadership 8: Creating a Company cabability to tackle new markets

Additional information

GOR007045875
9780071767446
0071767444
Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2011-06-16
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Capturing New Markets: How Smart Companies Create Opportunities Others Don't