Focusing on the claims made by diets, gadgets and weight-loss programmes, this book examines the British obsession with slimming, and exposes the fashion industry and the self-appointed diet gurus who fuel and exploit that obsession. It also discusses the militant anti-diet campaign in America and the UK, and the unhealthy swing in behaviour which the authors believe it is encouraging. And it explains why we get fat and what fat does in the body, showing how small changes in physical activity, eating patterns and food selection can help people to stay trim and healthy - without ruining the enjoyment of food and without the need for constant dieting.