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Nonprofit Internet Strategies Ted Hart

Nonprofit Internet Strategies By Ted Hart

Nonprofit Internet Strategies by Ted Hart

Reviews:
£6.10
New RRP £26.99
Condition - Very Good
Only 1 left
Very Good

Summary

Offers various charitable organizations the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

Nonprofit Internet Strategies Summary

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success by Ted Hart

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

About Ted Hart

TED HART is founder and President of the international ePhilanthropy Foundation (ephilanthropy.org), headquartered in Washington, D.C., and dedicated to fostering the ethical use of the Internet for philanthropic purposes. JAMES M. GREENFIELD, ACFRE, FAHP, has served, since 1962, as a fundraising executive to three universities and five hospitals on both the east and west coasts of the United States and in between. He retired from Hoag Memorial Hospital Presbyterian in 2001 after fourteen years as senior vice president of resource development and executive director of the Hoag Hospital Foundation. MICHAEL JOHNSTON is an expert in fundraising and helping nonprofit agencies maximize the benefits they get from using the Internet. He has worked with more than a hundred nonprofit organizations ranging from hospitals to third-world development organizations and peace and disarmament groups, in Canada, the United States, and the U.K.

Table of Contents

Foreword. Introduction. CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org). CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services). CHAPTER 3: Multichannel Marketing (Marcelo Inarra Iraegui, ePMT Greenpeace International). CHAPTER 4: Staffing ePhilanthropy (Tim Mills-Groninger IT Resource Center). CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc.). CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media). CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software). CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net). CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy). CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc.). CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media). CHAPTER 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions). CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company). CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media). CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive). CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media). CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com). CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C.). CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates). CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media). APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices. APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know. APPENDIX C: APRA Statement of Ethics. APPENDIX D: The Gilbert E-Mail Manifesto for Nonprofits. APPENDIX E: Glossary of Terms. Index.

Additional information

GOR004840291
9780471691884
0471691887
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success by Ted Hart
Ted Hart
Used - Very Good
Hardback
John Wiley and Sons Ltd
2005-03-01
360
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Nonprofit Internet Strategies