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The Changing Face of Multinationals in South East Asia Tim Andrews

The Changing Face of Multinationals in South East Asia By Tim Andrews

The Changing Face of Multinationals in South East Asia by Tim Andrews

Reviews:
£3.49
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Summary

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

The Changing Face of Multinationals in South East Asia Summary

The Changing Face of Multinationals in South East Asia by Tim Andrews

Takes a unique theory and practice approach - includes case studies, illustrative anecdotes and interviews with managers in well-known multinational companies in SE Asia

Takes a unique change management perspective

Specifically addresses new age global business turmoil, focusing on global communication networks, economic crises, global corporate mergers and the recent emergence of terrorist attacks

Written by specialists in the area

The Changing Face of Multinationals in South East Asia Reviews

The Changing Face of Multinationals in Southeast Asia provides a very much needed hands-on interpretation of business practices in the region. It is important reading for anyone doing business or planning to do to business in SE Asia. - David A Ralston, Professor and Price Chair in International Business, University of Oklahoma

About Tim Andrews

Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for services to British Commercial interests in Thailand. Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.

Table of Contents

Part 1 1. ASEAN Business Context 2. The Rise of the Multinational Part 2 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part 3 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

Additional information

GOR012421824
9780415260961
0415260965
The Changing Face of Multinationals in South East Asia by Tim Andrews
Tim Andrews
Working in Asia
Used - Well Read
Paperback
Taylor & Francis Ltd
20021003
344
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

Customer Reviews - The Changing Face of Multinationals in South East Asia