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Window Display: New Visual Merchandising Tony Morgan

Window Display: New Visual Merchandising By Tony Morgan

Window Display: New Visual Merchandising by Tony Morgan


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New RRP £22.50
Condition - Like New
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Summary

A showcase of some of the most exciting, innovative and successful window displays worldwide. It offers guidance to visual merchandisers and retailers who need to create eye-catching window designs that can increase sales.

Window Display: New Visual Merchandising Summary

Window Display: New Visual Merchandising by Tony Morgan

A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive, imaginative and distinctive style, and never more so than now, when consumers have less to spend. The challenge is not only to grab customers attention and encourage them to shop, but to promote a stores brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs of stores in Belgium, Spain, Italy and Hong Kong as well as London and New York demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts, while following Trends, in fashion, food or homewares, and translating them quickly into a window display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools for delivering a message or inform the customer, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow an audience of passers-by. Quirky Windows allow the merchandiser to realise their wildest ideas, with spectacular results.

About Tony Morgan

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Visual Merchandising: Window and in-store displays for retail.

Table of Contents

Introduction Colour Graphics and Photography Lighting and Technology Theatre Seasonal Windows Quirky Windows Trends

Additional information

GOR008752494
9781856696852
1856696855
Window Display: New Visual Merchandising by Tony Morgan
Used - Like New
Paperback
Laurence King Publishing
2010-09-01
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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