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Sport and Leisure Operations Management Una McMahon-Beattie

Sport and Leisure Operations Management By Una McMahon-Beattie

Sport and Leisure Operations Management by Una McMahon-Beattie


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New RRP £63.99
Condition - Very Good
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Sport and Leisure Operations Management Summary

Sport and Leisure Operations Management by Una McMahon-Beattie

Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible for the activities, decision-making and duties associated with manageing the transformation process. This text explains and explores the process of operations management within the Sport and Leisure context. It is divided into six parts: sport and leisure in context, the design of sport and leisure facilities, inventory management, operations strategy, and merchandising and marketing. The final section provides real-life cases to set the text into context.

Table of Contents

Part 1: Sport and Leisure in Context. Sport and leisure service encounter. Sport and leisure narrative. Leisure venue management. Part 2: Design of Sport and Leisure Facilities. Facilities planning. Managing human resources in sport and leisure. Managing queues. Service quality. Service productivity and Best Practice in the UK leisure industry. Part 3: Inventory Management. Economics of sport and leisure. Supply and demand. Leisure revenue management. Ticket operations in a professional sports team setting. Part 4: Operations Strategy. Sports events: a new planning process. Strategic planning. Risk management. Legal and ethical issues in the design and delivery of sport and leisure facilities. Part 5: Merchandising and Marketing. Sports and leisure marketing. E-commerce in sport and leisure. The role of retailing in sport and leisure. Part 6: Cases and Opinions. Planning for joint usage. Almeria 2005. Sports and leisure experience. Service quality at Insight Leisure Management: the role of the mystery shopper. Football revenue management. Revenue management for the movie theatre industry. Strategic direction for sport in higher education. Retailing challenges within the National Museums and Galleries of Northern Ireland.

Additional information

GOR005247227
9781844800636
1844800636
Sport and Leisure Operations Management by Una McMahon-Beattie
Used - Very Good
Paperback
Cengage Learning EMEA
2004-04-15
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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