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International Marketing Vern Terpstra

International Marketing By Vern Terpstra

International Marketing by Vern Terpstra

Reviews:
£3,49
New RRP £45,99
Condition - Very Good
Only 1 left
Very GoodWell Read

Summary

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

International Marketing Summary

International Marketing by Vern Terpstra

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

Table of Contents

Part I: The International Environment. Introduction: The Concept of Global Marketing. Economic Environment: The World Economy. Economic Environment: The Foreign Economies. Cultural Environment: The People of the World. The Political-Legal Environment. Part II: International Marketing Management. Global Marketing Strategy. International Marketing Intelligence. International Product Policy: The Basic Product and its Attributes. International Product Policy: New Product Development and Product-Line Policies. Foreign Market Entry. Distribution: Foreign Market Channels and Global Logistics. International Promotion: Advertising. International Promotion: Other Factors. Pricing in International Marketing: 1. Pricing in International Marketing: 2. International Marketing of Services. Part III: Co-ordinating International Marketing. Planning, Organisation, and Control of International Marketing. The Future of International Marketing.

Additional information

GOR001386872
9780030211126
0030211123
International Marketing by Vern Terpstra
Vern Terpstra
Used - Very Good
Hardback
Cengage Learning, Inc
1999-08-05
700
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Marketing