Marketing in Travel and Tourism by Victor T. C. Middleton
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Marketing in Travel and Tourism
Marketing in Travel and Tourism
Summary
Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.
Marketing in Travel and Tourism Summary
Table of Contents
The meaning of marketing in travel and tourism; understanding the marketing mix in travel and tourism; planning strategy and tactics for travel and tourism marketing; using the principal marketing tools in travel and tourism; applying marketing in the travel and tourism industry.
Additional information
GOR004477955
9780750609739
0750609737
Marketing in Travel and Tourism by Victor T. C. Middleton
Used - Very Good
Paperback
Taylor & Francis Ltd
19940711
393
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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