Acknowledgements Introduction 1. Historical and Conceptual Roots of the Computable Subjectivity Introduction: Disrupting the Insurance Industry-Convenience and Freedom Producing and Looping, or, Biopolitics and Biopower The Value of Convenience Freedom and Countercultural Technocracy The Selfish System: Cybernetics and Rational Choice Theory Markets as Information Processors: Cybernetics and Economics The Neoliberal Governmentality Conclusion: Foundations and Ramifications 2. Data=World Introduction: Can You See Your Dream Data? Data and World: An Origin Story Computational Instrumentation: Templates and Translations How Computational Instruments Disappear Conclusion: The Great Inversion, or, Operationalism's Legacy 3. Prediction and the Stabilization of Identity Introduction: Whisper and the Scrambling of Algorithmic Anticipation The Digital Production of Fragmentation and Alienation Ontological Insecurity: One Consequence of Fragmentation and Alienation The Digital Mirror Self: Soothing Ontological Insecurity with Computation The Role of UX in Producing, then Soothing, Ontological Insecurity Consequences: Soft Biopower and the Proscription of Potential Conclusion: Becoming Cyborgs 4. The Moral Imperative of Normality through Computational Optimization Introduction: The Optimized Professor and the Pressures of Optimization Measurement, Normativity, and Morality: Two Origin Stories The Moral Imperative of Self-Optimizing Technologies: The Case of the Amazon Halo Consequences: Anxiety, Superfluity, and the Instrumentalization of Interpersonal Interaction Conclusion: Fighting for Servitude as if it Were Salvation 5. The Questions of Political Economy and the Role of Design Education Introduction Question 1: The Issue of Political Economy and Chile's Socialist Cybernetics Question 2: The Role of Design Education in Resisting the Reality of the Computable Subjectivity and the Reformist Approach Conclusion: Returning to Political Economy and the Limits of the Reformist Approach to Design Education Conclusion: Towards a Luddite Design Education The Politics of UX and the Computable Subject as the Ideal Political Subject The Lingering Problem: The Computable Subjectivity and Political Economy The Revolutionary Approach: Luddite Design Education A Provisional Program of Luddite Design Education A Luddite Design Education, Now Bibliography Index