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The Business Environment Adrian Palmer

The Business Environment By Adrian Palmer

The Business Environment by Adrian Palmer


€8.69
Condition - Very Good
Only 2 left

Summary

Includes expanded coverage of social responsibility, ethics, banking systems, money markets and the natural environment. This edition contains a contents list, case studies and coverage of key areas.

The Business Environment Summary

The Business Environment by Adrian Palmer

The new edition of 'The Business Environment' builds on all of the strengths of the previous edition, whilst expanding coverage on social responsibility, ethics, banking systems, money markets and the natural environment. A new contents list reflects the order in which most business environment courses are taught, and new case studies and coverage of key areas bring the book right up-to-date.

About Adrian Palmer

Adrian Palmer is Professor of Services Marketing, University of Gloucestershire, Cheltenham, UK. Bob Hartley is Associate Dean, Northampton Business School, University of Northampton, UK.

Table of Contents

Part 1 - Contexts
1What is the business environment?

Part 2 - The Macro-Environment
2The Political Environment
3The Social and Demographic Environment
4The Technological and Information Environment
5The Legal Environment
6 Social Responsibility

Part 3 - Firms
7Types of Business Organizations
8Organizational Objectives, Growth and Scale9 The Internal Environment

Part 4 - Markets
10The Competition Environment
11The National Economic Environment
12 The International Business Environment

Part 5 - Bringing it Together - Environmental Analysis
13 The Dynamic Business Environment
14 Case Studies

Additional information

GOR001851367
9780077109905
0077109902
The Business Environment by Adrian Palmer
Used - Very Good
Paperback
McGraw-Hill Education - Europe
20051216
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business Environment