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The History of the Vespa Andrea Rapini

The History of the Vespa By Andrea Rapini

The History of the Vespa by Andrea Rapini


€208.99
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Summary

Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this book traces the genesis, the commercial success, and the making of the symbolic power of the Vespa from the foundation of the Pontedera plant in Tuscany in the 1920s to the early 1960s.

The History of the Vespa Summary

The History of the Vespa: An Italian Miracle by Andrea Rapini

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

About Andrea Rapini

Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.

Table of Contents

Introduction 1. On the Wings of the Empire 2. The Genesis of the Vespa 3. Reconstruction 4. Workers 5. The Spectacle of the Vespa 6. Global Vespa. Conclusion

Additional information

NPB9780367077549
9780367077549
036707754X
The History of the Vespa: An Italian Miracle by Andrea Rapini
New
Hardback
Taylor & Francis Ltd
2019-01-29
134
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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