In 2008, average, ordinary family guy Dave Bruno decided to winnow down everything he owned to merely 100 things and to unhook himself from the intravenous drip of consumerism that seemed to be fueling his life. Media around the world started taking immediate notice of Dave and the grass-roots movement he was starting. The culture of consumerism has created a continuous rushing to acquire ever more stuff, but without realising any gain in life satisfaction. The 100 Thing Challenge is meant to be a cause for pause. Dave Bruno offers compelling anecdotes and practical advice readers can use to resist consumerism and live a more meaningful life. Each chapter introduces a theme and presents a conflict between that theme and the culture of consumerism. In addition to his own experience, Dave collects and shares the thoughts and experiences of others who are fighting consumerism in their lives. Each chapter concludes by describing in practical terms how an average person can resist consumerism in order to engage the theme in more spiritually and socially meaningful ways. The 100 Thing Challenge provides an opportunity for readers to consider how positive life changes can occur when an individual chooses to defiantly hop off the treadmill of consumerism and start living a saner and more satisfying life.