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The Problem of Political Marketing Dr Heather Savigny (De Montfort University, Leicester)

The Problem of Political Marketing By Dr Heather Savigny (De Montfort University, Leicester)

The Problem of Political Marketing by Dr Heather Savigny (De Montfort University, Leicester)

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Summary

Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.

The Problem of Political Marketing Summary

The Problem of Political Marketing by Dr Heather Savigny (De Montfort University, Leicester)

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

The Problem of Political Marketing Reviews

This is an important book. Savigny raises issues about the anti-democratic nature of the processes of political marketing - and the failure of political marketing to encourage an active and engaged citizenry - which make this book essential reading for both academics and practitioners. -- Professor Mick Temple, Professor of Journalism & Politics, Staffordshire University
Heather Savigny's The Problem of Political Marketing is an exceptionally timely and important intervention which powerfully exposes and scrutinises the rationales premises at the heart of the new political marketing paradigm. It should be required reading for students and analysts of democratic politics and, indeed, for all those interested in the sources of contemporary political disaffection. -- Colin Hay, Professor of Political Analysis, University of Sheffield

About Dr Heather Savigny (De Montfort University, Leicester)

Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.

Table of Contents

Acknowledgements; Introduction; 1: Political marketing: literature and practice; 2: ...and rational choice theory; 3: Implementing marketing in politics; 4: Ideology; 5: The language of political marketing; 6: Marketing and malaise; Conclusion: Political marketing - a challenge to democracy; Bibliography.

Additional information

NLS9781441106346
9781441106346
1441106340
The Problem of Political Marketing by Dr Heather Savigny (De Montfort University, Leicester)
Dr Heather Savigny (De Montfort University, Leicester)
New
Paperback
Continuum Publishing Corporation
2012-01-05
158
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - The Problem of Political Marketing