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`Anyone involved in New Product Development should read this book; it is also an excellent undergraduate/postgraduate text. The authors have done a good job in putting together the necessary information in a logical sequence and have provided us with a book that has few competitors.'
Journal of the Science of Food and Agriculture

A Measurement Scheme For Developing Institutional Products. Appropriateness as a Measure of the Cognitive-Contextual Aspects of Food Acceptance. The Repertory Grid Approach. Focus Group Interviewing. Product Optimization: Approaches and Applications. Preference Mapping in Practice. An Individualized Psychological Approach to Measuring Influences of Consumer Preferences. Modeling Food Choice. Nutritional Influences on Mood and Cognitive Performance: Their Measurement and Relevance to Food Acceptance. Consumer Expectations and Their Role in Food Acceptance. References. Index.