In 1902 the world went teddy bear crazy when Theodore 'Teddy' Roosevelt refused to shoot a captive bear while on a hunting trip. His immortal words 'spare the bear!' inspired the making of toy 'Teddy's bears' throughout the world, and these soon developed into the well-loved toy we know today. This beautifully illustrated book documents the fascinating history behind the phenomenal success of everyone's much-loved childhood companion, and charts its rise as a highly prized collectible.

Michele Brown examines the distinctive styles and history of the most influential teddy bear companies, as well as the real stories behind the creation of famous teddy bear characters such as Paddington, Winnie-the-Pooh, Sooty and Rupert Bear. We also meet some famous bears and their companions, including Aloysius, star of Brideshead Revisited, and the teddies belonging to Barbara Cartland, the Marquess of Bath and John Betjeman. With tips for enthusiasts and collecting advice, this invaluable little book will enthral and delight all those with an interest in the last hundred years of teddys.