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Cc41 Utility Clothing Mike Brown

Cc41 Utility Clothing By Mike Brown

Cc41 Utility Clothing by Mike Brown


€24.99
Condition - Very Good
Only 1 left

Summary

The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognisable to anyone who lived in Britain through the Second World War or the immediate post-war years.

Cc41 Utility Clothing Summary

Cc41 Utility Clothing: The Label That Transformed British Fashion by Mike Brown

The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognisable to anyone who lived in Britain through the Second World War or the immediate post-war years. Clothes rationing began in June 1941 in an effort to cut down the nation's consumption of scarce resources; the Utility scheme was started 3 months later as a method of providing cheap, but well-made clothes for the less-well-off. The scheme was such a success that over the next few years it was extended to cover goods as widespread as shoes, furniture, lighters, pencils and household linen. Mike Brown looks at the background to, and the evolution of, the clothing scheme and the symbol as it changed to include more items of clothing, from underwear to fur coats. He also addresses the often misunderstood subject of 'Super Utility', and the so-called 'Dinner plate' mark, uncovering the truth behind a subject shrouded in mystery since its introduction. From somewhat hit-and-miss early garments, through to 'the Couturier scheme', the Utility symbol grew to be a mark of quality and value, which, post-war, slowly deteriorated until many were removed from clothes as a symbol of 'cheap and cheerful', and often not even cheerful clothes. A fascinating explanation of a little understood scheme with a wealth of knowledge complimented by colour photographs and original illustrations throughout.

About Mike Brown

Mike Brown was Head of History in a London School and is an author, broadcaster and authority on the fashions of the forties and fifties. He is the author of 'The 1940s Look', 'The 1950s Look' (Sabrestorm) and has to date written many books on wartime Britain. Mike lives in South London and having retired from teaching now works full-time writing, giving talks and doing research.

Additional information

GOR007267651
9781781220054
1781220050
Cc41 Utility Clothing: The Label That Transformed British Fashion by Mike Brown
Used - Very Good
Hardback
Sabrestorm Publishing
20141120
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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