By the time you're 21, you'll have seen or heard a million advertisements, but you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is "alternative" is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that are documented here. The fightback, called "Culture Jamming" uses such techniques as "subvertisements" and "Celebrate Buy Nothing Day".