Myth of Market Share: Why Market Share is the Fool's Gold of Busi Richard Miniter

Name: Myth of Market Share: Why Market Share is the Fool's Gold of Busi By Richard Miniter
SKU: 9781857883275
Price: 9.99 EUR
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Myth of Market Share: Why Market Share is the Fool's Gold of Busi by Richard Miniter

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Summary

This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

Myth of Market Share: Why Market Share is the Fool's Gold of Busi Summary

Myth of Market Share: Why Market Share is the Fool's Gold of Busi: Why Market Share is the Fool's Gold of Business & How to Rethink Your Strategy to Focus on Profits by Richard Miniter

About Richard Miniter

Richard Miniter is a senior fellow at the Centre for the New Europe, a leading independent economic research think tank in Brussels and was formerly an editorial writer and editor of the Wall Street Journal Europe's Business Europe column for nearly two years. He has written for The Sunday Times (London) as well as The New York Times and The Washington Post. He has spoken at and moderated top level international conferences.

Additional information

Sku

GOR002351868

ISBN 13

9781857883275

ISBN 10

1857883276

Title

Myth of Market Share: Why Market Share is the Fool's Gold of Busi: Why Market Share is the Fool's Gold of Business & How to Rethink Your Strategy to Focus on Profits by Richard Miniter

Author

Richard Miniter

Condition

Used - Very Good

Binding type

Paperback

Publisher

John Murray Press

Year published

20030101

Number of pages

206

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us