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International Business Ricky W Griffin

International Business By Ricky W Griffin

International Business by Ricky W Griffin


€12.99
Condition - Very Good
Only 2 left

International Business Summary

International Business: Global Edition by Ricky W Griffin

For International Business courses

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.

Table of Contents


I. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Human Resource Management and Labor Relations.

Additional information

GOR003413518
9780135072271
0135072271
International Business: Global Edition by Ricky W Griffin
Used - Very Good
Paperback
Pearson Education (US)
2009-02-06
656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business