Narcissism is truly one of the most important concepts of our time - ceaselessly discussed in the media, the subject of millions of online search queries, and at the center of serious social and political debates. But what does it really mean? In The New Science of Narcissism, Dr. W. Keith Campbell pulls back the curtain on this frequently misused label, presenting the most recent psychological, personality, and social research into the phenomenon. Rather than pathologizing all behaviors associated with the label, Dr. Campbell reveals that not only does narcissism occur on a spectrum, but almost everyone exhibits narcissistic tendencies in their day-to-day behavior. Drawing from real-life incidents and case studies, The New Science of Narcissism offers tools, tips, and suggestions for softening toxically selfish behaviors in both yourself and others. Though narcissism looms large in our cultural consciousness, this paperback edition of The New Science of Narcissism offers many different options for understanding and treating it. With Dr. Campbell's straightforward and grounded guidance, you'll not only discover the latest and best information on the condition, but also a hopeful view of its future.