Big Business: Nike by Adam Sutherland
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.
Big Business: Nike
Big Business: Nike
Summary
This high interest series focuses on the fascinating stories behind the most iconic businesses today.
Big Business: Nike Summary
About Adam Sutherland
Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years` experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing career covering bands and music for style magazines The Face, i-D and Arena, but more recently has expanded to cover film, new media and business. He has written a series of business titles for young adults on companies such as Nike, Google and Facebook, and biographies of rapper Jay-Z and Apple founder Steve Jobs.
Table of Contents
Nike Rules the World The Birth of the Business Growing the Company Better By Design The Nike Brand is Born First Hiccups Built on Innovation Star Power Life at Nike HQ Coming Through Adversity Going Global What Does the Future Hold for Nike? Do You Have What it Takes to Work at Nike?
Additional information
GOR009925447
9780750282017
0750282010
Big Business: Nike by Adam Sutherland
Used - Very Good
Paperback
Hachette Children's Group
2013-12-12
32
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us