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Be Your Customer's Hero Adam Toporek

Be Your Customer's Hero By Adam Toporek

Be Your Customer's Hero by Adam Toporek


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Summary

Your customers need help only you can provide. Learn how to become their superhero!

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Be Your Customer's Hero Summary

Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines by Adam Toporek

On the front lines of customer service, every day presents new and unexpected challenges-and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help.

Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown?

In Be Your Customer's Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to:

  • Achieve the mindset required for Hero-ClassTM service
  • Understand the customer's expectations--and exceed them
  • Develop powerful communication skills
  • Avoid the seven triggers guaranteed to set customers off
  • Handle difficult and even irrational customers with ease

Armed with the tools and techniques in Be Your Customer's Hero, you will have all they need to transform themselves into the heroes their customers need.

About Adam Toporek

ADAM TOPOREK is a customer experience strategist and founder of CTS Service Solutions, a consultancy that provides organizations with real-world, customer-centric solutions through workshops and training. He authors the popular blog Customers that Stick.

Table of Contents

CONTENTS

Acknowledgments xi

Introduction 1

Before We Get Started 5

PART ONE: GREAT SERVICE IS ALL IN YOUR HEAD

Chapter 1: The Customer Is Always ____________ 7

Chapter 2: Winning Is Not a Customer Service Goal 10

Chapter 3: Do You Know Your Mental Rules? 13

Chapter 4: Be Proud, and Then Swallow Your Pride 15

Chapter 5: Keep Your Cool When the Ball Comes at You 18

Chapter 6: Are You Renting Customers Space in Your Head? 21

Chapter 7: It's True: Your Attitude Does Determine Your Altitude 24

PART TWO: THE MIND OF THE MODERN CUSTOMER

Chapter 8: Customers Have Mental Rules Too 27

Chapter 9: What's In It for Me? 29

Chapter 10: All Customers Are Irrational 31

Chapter 11: Everyone Is Rushed, Everyone Is Stressed 34

Chapter 12: You Don't Know Your Customer's Story 37

Chapter 13: Everyone's Been Burned Before 40

PART THREE: THE SEVEN SERVICE TRIGGERS

Chapter 14: Introducing the Seven Service Triggers 43

Chapter 15: Service Trigger #1: Being Ignored 46

Chapter 16: Service Trigger #2: Being Abandoned 47

Chapter 17: Avoiding Service Triggers #1 and #2 50

Chapter 18: Service Trigger #3: Being Hassled 55

Chapter 19: Service Trigger #4: Being Faced with Incompetence 58

Chapter 20: Service Trigger #5: Being Shuffled 62

Chapter 21: Service Trigger #6: Being Powerless 66

Chapter 22: Service Trigger #7: Being Disrespected 68

PART FOUR: BE A GREAT TEAMMATE

Chapter 23: Why Teamwork Matters 71

Chapter 24: Rise Above, Don't Stoop Down 73

Chapter 25: It's Showtime 75

Chapter 26: The Clothes Make the Rep 78

Chapter 27: Always Be Professional 80

Chapter 28: Set the Next Shift Up for Success 82

Chapter 29: Five Reasons Customer Documentation Matters 84

Chapter 30: Document Quickly and Effectively 87

Chapter 31: When to Help a Teammate with a Customer 90

PART FIVE: OWN THE SERVICE FLOOR

Chapter 32: Make That First Impression Count 93

Chapter 33: How Are You Today? 97

Chapter 34: How to Handle I'm Just Browsing 99

Chapter 35: Don't Be a Helicopter Rep 102

Chapter 36: Can You Remember One Thing? 104

Chapter 37: The Name Game Is No Game 107

Chapter 38: Judge Not, Lest Ye Miss an Opportunity 109

Chapter 39: Become the Customer's Personal Detective 112

Chapter 40: Never Talk Badly About Customers with Customers 115

Chapter 41: WOW Customers in the Blink of an Eye 117

PART SIX: COMMUNICATE LIKE A PRO

Chapter 42: Customer Service Lessons Grandma Taught You 121

Chapter 43: Give Your Customers Your Undivided Attention 123

Chapter 44: Is Your Body Language Saying the Right Things? 126

Chapter 45: Smile When You Dial 130

Chapter 46: The Phone Is Different, and the Same 132

Chapter 47: Use BRWY Communication 135

Chapter 48: Want to Help Your Customers? Shut Up 138

Chapter 49: Ask Questions, Lots of Questions 141

Chapter 50: Jargon Is a Wall Between You and the Customer 143

Chapter 51: 10 Power Words You Must Use 145

Chapter 52: Assure Accountability 149

Chapter 53: Always Get Buy-In for Your Response Times 153

Chapter 54: Don't Make Promises You Can't Keep 155

Chapter 55: The Art of the Pivot 157

PART SEVEN: MASTER DIFFICULT SITUATIONS

Chapter 56: Complaints Should Come with Bows on Them 161

Chapter 57: Listening Is a Start, Understanding Is the Goal 163

Chapter 58: CATER to Your Customers with This Service Process 165

Chapter 59: Focus on What You Can Do, Not on What You Can't 167

Chapter 60: Making It Right Is More Important Than Being Right 170

Chapter 61: Let Upset Customers Punch Themselves Out 174

Chapter 62: What to Do When the Customer Won't Stop Talking 178

Chapter 63: The Art of Framing 180

Chapter 64: Sales Techniques That Help Close the Deal 183

Chapter 65: Use Your Authority 186

Chapter 66: Don't Blame the Policy for the Problem 188

Chapter 67: Fine Print Isn't Always So Fine for Customers 190

Chapter 68: Handling Customer Service Experts 192

Chapter 69: When a Complaint Is a Scam 194

PART EIGHT: HANDLE NIGHTMARE CUSTOMERS

Chapter 70: Applying What You Know When the Heat Is On 197

Chapter 71: There's No Silver Bullet for a Hand Grenade 199

Chapter 72: 13 Go-To Tactics for Defusing Angry Customers 201

Chapter 73: How to Draw the Line with a Customer 205

Chapter 74: How to Handle Customer Threats 208

Chapter 75: What to Do When a Customer with an Audience Goes Crazy 214

PART NINE: UNDERSTAND THE DIGITAL FRONT LINES

Chapter 76: The Channel Impacts the Message 217

Chapter 77: Privacy and Security Are the New Triggers 219

Chapter 78: Good Email Is an Art 222

Chapter 79: The Social Customer Is Here to Stay 225

PART TEN: BE YOUR CUSTOMER'S HERO

Chapter 80: What Really Makes a Hero-Class Customer Experience? 229

Chapter 81: Adopt the Mindset of a Hero 233

Chapter 82: Be Your Customer's Hero 235

Putting What You've Learned into Practice 237

Index

Additional information

CIN0814449050VG
9780814449059
0814449050
Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines by Adam Toporek
Used - Very Good
Paperback
HarperCollins Focus
20180322
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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