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Focus Al Ries

Focus By Al Ries

Focus by Al Ries


$10.99
Condition - Very Good
Only 1 left

Summary

Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business what the company does best

Focus Summary

Focus: The Future of Your Company Depends On It by Al Ries

Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail.

About Al Ries

Al Riess previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He is one of the worlds best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.

Additional information

GOR002065854
9780006387350
0006387357
Focus: The Future of Your Company Depends On It by Al Ries
Used - Very Good
Paperback
HarperCollins Publishers
1997-04-21
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Focus