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Business Research Methods Alan Bryman

Business Research Methods By Alan Bryman

Business Research Methods by Alan Bryman


$11.69
Condition - Very Good
6 in stock

Summary

Provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous examples highlighting specific issues faced by business school students, this book shows students how to do research and to help them locate issues of research method within a wider context.

Business Research Methods Summary

Business Research Methods by Alan Bryman

"Business Research Methods" is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful "Social Research Methods" by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which carefully mixes theoretical issues with practical applications. The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. The book will be accompanied by a companion web site which will contain: Lecturer resources; Lecture guide; PowerPoint slides; Discussion questions Student Resources; Research project guide; Multiple choice questions; and Web links.

Business Research Methods Reviews

I have just started looking at the lecturer resources on the online resource centre and I would like to say how good I think they are. The book is excellent and these resources augment it well. They will be really useful as they combine clarity with brevity - not a common characteristic of many support sites. Malcolm Young, University of Lincoln 'the book provides the clearest treatment of ontological and epistemological issues that I have seen in a student text.' Professor Tony Watson, Professor of Organizational and Managerial Behaviour, Nottingham Trent University 'While many texts in this field are brief and superficial, emphasizing authors' biases, Alan and Emma cover the range of qualitative and quantitative methods and epistemological debates.' Professor David A. Buchanan, Professor of Organizational Behaviour, Leicester Business School, De Montfort University 'This near-encyclopaedic treatment will prove invaluable to students of research methods and to those seeking practical help with a business research project. The volume is packed with useful examples and it offers a balanced consideration of the array of available methods.' John Storey, Professor of Management, The Open University Business School

About Alan Bryman


Professor Alan Bryman is Professor of Social Research at Loughborough University Emma Bell is lecturer in Organisational Behaviour at Warwick Business School, University of Warwick

Table of Contents

PART ONE; 1. Research strategies; 2. Research designs; PART TWO; 3. The nature of quantitative research; 4. Sampling; 5. Structured interviewing; 6. Self-completion questionnaires; 7. Asking questions; 8. Structured observation; 9. Content analysis; 10. Secondary analysis and official statistics; 11. Quantitative data analysis; 12. Using SPSS for Windows; PART THREE; 13. The nature of qualitative research; 14. Ethnography and participant observation; 15. Interviewing in qualitative research; 16. Focus groups; 17. Language in qualitative research; 18. Documents as sources of data; 19. Qualitative data analysis; 20. Computer-assisted qualitative data analysis: Using NVivo; PART FOUR; 21. Breaking down the quantitative/qualitative divide; 22. Combining quantitative and qualitative research; 23. E- research: the Internet as object and method of data collection; 24. Writing up business research; 25. Ethics in business research; 26. Doing a research project

Additional information

GOR001380142
9780199259380
0199259380
Business Research Methods by Alan Bryman
Used - Very Good
Paperback
Oxford University Press
2003-12-04
624
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Research Methods