"Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia quite simply is a tour de force."-- "Kathleen McCaffrey, author of Military Power and Popular Protest"
"Fattal is a gifted cultural critic. He has a knack for deconstructing media and marketing with cutting analysis without it ever seeming too rebuscado (overwrought). Thanks to his prowess on the page and in the field, Guerrilla Marketing is a fascinating deep dive into the Colombian conflict's image-world."-- "Journal of Latin American Studies, Teo Ballve"
"Guerrilla Marketing is a fascinating examination of how commercial-style branding has been deployed by both rebels and the state in Colombia's civil war. Fattal deserves high praise for his extraordinary research, carried out over many years in the edgy and borderless terrain of the war's periphery. His insights are lucid and the stories he tells are haunting. This book is a must-read for scholars of modern conflict, journalists, and diplomats."-- "Jon Lee Anderson, author of Che Guevara: A Revolutionary Life"
"Guerrilla Marketing was a revelation about the extent to which consumer marketing has found a place in the Colombian government's strategy to make counterinsurgency seem humanitarian." -- "Shirley Lindenbaum, author of Kuru Sorcery: Disease and Danger in the New Guinea Highlands"
"Guerrilla Marketing as an ethnographic study is not simply one of the unimagined vertical leaps into the worlds of the highly professional, but instead it is a work compiled by rhizomatic maneuvers in disparate, multi-dimensional folds, illustrating not just access to multiple kinds of actors in Colombia's armed conflict from various scales--but the slow weaving of depth and breadth, the rapport and intimacy that could only be built out of the work of time."-- "Andres Romero, co-editor of the Cultural Anthropology's Visual and New Media Review"
"Guerrilla Marketing is a fascinating book that illustrates how the government's turn to marketing blurred the boundaries between war and peace by penetrating deep into the emotional space of insurgents and their families. It is a well-written account that intersperses analytic chapters with the author's riveting interviews with FARC insurgents, which offer a view into how the rebels understand what has happened to themand sidesteps PAHD propaganda. The book should be read by anyone trying to understand contemporary Colombian society."-- "ReVista: Harvard Review of Latin America"
"Guerrilla Marketing is a poignant and theoretically innovative ethnography imbued with Fattal's dynamic, compelling voice. This book is a significant contribution to studies of Colombia and the complexities of the human experiences of conflict, insurgency, and demobilization."-- "Winifred L. Tate, author of Drugs, Thugs, and Diplomats"
"Colombia's more than half a century of war has produced no shortage of accounts and analysis, yet Alexander L. Fattal's Guerrilla Marketing accomplishes the increasingly rare feat of opening a new and productive conversation about the conflict."-- "Sebastian Ramirez-Hernandez"
"Fattal's richly detailed ethnography--dizzyingly so, at times--foregrounds the question of how statecraft is transformed through the neoliberal injunction to "brand yourself." ... His work brings us to the site of these spectacles--amazing the reader, over and over again, of how this then-Harvard Ph.D. student had this kind of access, behind the scenes, to the theater of statecraft. But Guerrilla Marketing is perhaps most powerful offstage, in the corporate boardrooms and over brunch where ... the script for Colombia's heavily mediatized and consumer-oriented counterinsurgency was being drafted by ad executives, in collaboration with the state."-- "Rebecca Stein, author of Digital Militarism: Israel's Occupation in the Social Media Age"
