Dr. Alexander Sumach, THC is the pen name of Canadian artist/ activist Roddy Heading who self published a series of underground best-selling books about the cannabis phenomena that was exploding onto the North America social frontier in the 1970s. Apart from his work as a DIY cannabis book pioneer he has been a busy commercial cartoonist and cinema animator working for Sesame Street, The National Film Board of Canada and numerous animated TV commercials. He has done syndicated comic features His cartoons and short stories have appeared in major Canadian and European publications as well as in several left of mainstream American magazines. In his straight non-cannabis career, Dr Sumach was an early promoter of visionary popular science themes, selling the Metric System, vegetarian nutrition and what would eventually become world class rock 'n' roll acts to an unsuspecting public. In the 1990s, Dr Sumach was summoned to Oittawa, the Nation's Capitol to explain what hemp was all about to the Canadian Senate. He was able to convince a reluctant Canadian Government to pass laws legalizing Industrial Hemp. This progressive legal precedent passed unanimously in the Canadian House of Commons This bold initiative gave Canada a 25-year head start in the hemp business over its envious neighbor, the USA. As a result Canada is now the second largest producer of hemp in the world, and the only nation in the western hemisphere that grows Industrial Hemp. Dr Sumach has written extensively about the hemp industry in Canada since its first experimental farms and has lectured about hemp and marijuana at Colleges and Universities across Canada. He has appeared as a guest on numerous TV and radio shows to enlighten the public about the versatile cannabis plant and its many incarnations in modern life. Dr Sumach's delightful hand lettered profusely illustrated books about marijuana, hashish and industrial hemp were wildly successful in spite of being technically against the law in Canada. Dr Sumachs books. constantly reprinted and distributed by the hippy subculture helped inspire a multi billion dollar cottage marijuana cottage industry in Canada and the USA. After 40 years on the job, Dr Sumach is still one of the leading lay experts concerning all things cannabis in North America, His books are as well received in Europe as they are in North America. Dr Sumach has done a lot to made sense about cannabis - in an entertaining, informative and timeless way. He also designed and helped market a successful Marijuana Culture Board Game Trafficking (1983) that has enjoyed several reprints. Dr Sumach is an self taught economic botanist and lifelong straight edge vegetarian gardener. He continues to create new projects in his studio in the small Southern Ontario town of Niagara on the Lake, down river from Niagara Falls where he keeps busy identifying and documenting post Ice Age archeology sites. Feature writer illustrator for Popular Press Hemp Magazines, Documentary films, Hemp Industry reference books, Canada, USA, Europe (1990-2000) Hemp Commerce and Farming Report Saskatoon Hemp World Magazine Van Nuys CA Hemp Life Magazine Amsterdam Journal of the International Hemp Association Amsterdam Cannabis Culture Magazine - Vancouver High Times Magazine - New York Hanf Magazine - Germany Contributor to The Great Book of Hemp Fellow of The International Hemp Association, Netherlands Member: Hemp Industries Association. USA Member: Hemp Trade Alliance, Canada CINEMA TELEVISION METRIC/ METRIQUE 1975 Animated, 12 minutes, National Film Board of Canada Writer, designer, character voices, studio partner Toronto SESAME STREET, CANADA 1977- 1982 Animation design and production numerous TV segments Mammoth Pictures Toronto