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Public Relations Practices Allen H. Center

Public Relations Practices By Allen H. Center

Public Relations Practices by Allen H. Center


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Public Relations Practices Summary

Public Relations Practices: Managerial Case Studies and Problems: United States Edition by Allen H. Center

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Table of Contents

Brief Table of Contents

Chapter 1: The Purposes of Public Relations
Chapter 2: How Public Relations Deals with Problems and Opportunities
Chapter 3: Employee Relations
Chapter 4: Community Relations
Chapter 5: Investor Relations
Chapter 6: Consumer Relations
Chapter 7: Media Relations
Chapter 8: Public Issue Campaigns and Debates
Chapter 9: Crisis Management
Chapter 10: Standards, Ethics, and Values

Additional information

CIN0132341360VG
9780132341363
0132341360
Public Relations Practices: Managerial Case Studies and Problems: United States Edition by Allen H. Center
Used - Very Good
Hardback
Pearson Education (US)
2007-11-09
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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