The Swiss company Baloise has a reputation among art experts, but not just as an insurance and financial services company. With its programs that support art, its collaborations with museums, and the renowned Baloise Art Prize for young artists, which is awarded at Art Basel, the company has had a lasting effect on the development of contemporary art. Less well-known up to now is the fact that, parallel to the company's activities, it has also built a first-class art collection, which dates back to the mid-twentieth century. Since turning to contemporary art in the 1990s, the company has collected the works of notable artists.

With a focus on photography and works on paper from the 1960s onward, some of the artists represented in the collection are Miriam Cahn, Simon Denny, Katharina Fritsch, Bruce Nauman, and Jeff Wall. Baloise Art is the first publication to provide a broader audience with an overview of the collection. Informative texts by prestigious authors accompany the artworks.