The One-Two Punch Boxing Workout offers readers at all levels of fitness a new workout program that promises to improve their strength, speed, endurance, and agility by using proven boxing workouts that are safe, effective, and fun. (No contact is required in this workout.) The program in The One-Two Punch Boxing Workout is based on a 12-week schedule, with plenty of information and inspiration for students who want to keep going long after Week 12. The authors have targeted their audience very effectively with this book and their first videotape, which was (in 2000) the first-ever fitness video selected for pay-per-view viewing in Canada. The airing of the workout was a tremendous success, and resulted in not only repeated broadcasts but in the development of additional videotapes (in production now). The fitness-boxing audience includes literally millions of people who want a solid, real-world, tough workout that will increase their speed, cardiovascular endurance, and power. In-the-ring competition, actually hitting people (or being hit), and fancy equipment are downplayed throughout the book. Although the use of some equipment is mentioned, the vast majority of the exercises can be done successfully with only a jump rope. According to industry reports, this market is large and growing: In 1999 there were nearly 1 million Americans who had participated in boxing "at least once in the past 12 months." If we look at cardio-kickboxing, which is perhaps a better indicator of our audience, that number rises to 7,607,000 individuals in the U.S. alone. The book assumes no prior knowledge of boxing, and is aimed squarely at novices; however, many chapters include material on "how to take it further" for especially fit, enthusiastic, or competitive students. The authors take a "safety first" attitude, and realize that most of their readers just want to get in shape and find an effective program they'll enjoy and stick with.