''Part memoir and lessons learned, part 'how to' guide. In 'Cracking the Industrial Innovation Code', Andy Wynn, provides a framework to identifying and resolving the 'internal factors' holding your organization back from realizing maximum revenue growth from R&D investments. A cross functional view is taken from idea generation through commercialization of new products. It will be the first book I hand to new leaders so that they can take a short cut to what took me 20 years to learn.'' - Philip Clark, Global Technical Director, Automotive and Aerospace Division, 3M''Most books in this space only focus on the theories behind innovation, or how to generate new ideas, but don't address the practical realities of how to actually ensure the continuous delivery of innovation in a business. This book states clearly what the challenges are and how to overcome them.'' - Maurits van Tol, Chief Technology Officer, Johnson Matthey plc''The author's latest book is once again a pragmatic reinforcement that successful businesses not only foster a culture of innovation, but also have strong processes and checks in place to ensure successful new product development and deployment. A great read.'' - Dominic Greensmith, President of Advanced Technology Group, DPS Engineering.There are so many books on innovation out there it's confusing where to start, 'Cracking the Industrial Innovation Code' sweeps all that aside and tells you like it is, no fancy jargon, no 'get rich quick' schemes, just practical business truths. Refreshing to see some honesty in this genre for a change.'' - Robert Park, Managing Director, TPPS Investment Casting Ltd
Whether you are a business leader or a technologist, Dr Wynn explains clearly how to navigate the complex world of innovation to generate real results. - Peter Davies, Chief Executive, James Lister & Sons Limited
Cracking the Innovation Code is a practical guide for the way companies should look at how to grow their business. This book is about putting all the theory you read about into practice, in the real world, and it works!'' - Mike Murray, Chief Technology Officer, The Vita Group
''Part memoir and lessons learned, part 'how to' guide. In Cracking the Innovation Code, Andy Wynn, provides a framework to identifying and resolving the 'internal factors' holding your organization back from realizing maximum revenue growth from R&D investments. A cross functional view is taken from idea generation through commercialization of new products. It will be the first book I hand to new leaders so that they can take a short cut to what took me 20 years to learn.'' - Philip Clark, Global Technical Director, Automotive and Aerospace Division, 3M''Most books in this space only focus on the theories behind innovation, or how to generate new ideas, but don't address the practical realities of how to actually ensure the continuous delivery of innovation in a business. This book states clearly what the challenges are and how to overcome them.'' - Maurits van Tol, Chief Technology Officer, Johnson Matthey plc''The author's latest book is once again a pragmatic reinforcement that successful businesses not only foster a culture of innovation, but also have strong processes and checks in place to ensure successful new product development and deployment. A great read.'' - Dominic Greensmith, President of Advanced Technology Group, DPS Engineering.There are so many books on innovation out there it's confusing where to start, Cracking the Innovation Code sweeps all that aside and tells you like it is, no fancy jargon, no 'get rich quick' schemes, just practical business truths. Refreshing to see some honesty in this genre for a change.'' - Robert Park, Managing Director, TPPS Investment Casting LtdWhether you are a business leader or a technologist, Dr Wynn explains clearly how to navigate the complex world of innovation to generate real results. - Peter Davies, Chief Executive, James Lister & Sons Limited
Cracking the Innovation Code is a practical guide for the way companies should look at how to grow their business. This book is about putting all the theory you read about into practice, in the real world, and it works!'' - Mike Murray, Chief Technology Officer, The Vita Group
