A first impression is the most important impression you'll ever make - and you only get one chance. Get it wrong and you can wave goodbye to the business deal, the potential friendship or that gorgeous guy who caught your eye...But the truth is that most of us don't have a clue about what sort of impression we make on others - let alone how to improve it. That's where First Impressions comes in. It helps you to see yourself as others see you, and to tweak your style to show yourself off to your most flattering advantage. Dr Ann Demarais and Dr Valerie White are psychologists as well as creators of First Impressions Inc., a NYC based dating and consultancy firm with an impressive clientele of top companies. Now they bring their unique methods and trade secrets to the general public. Full of fun, enlightening and fascinating tips this is a must have for everyone - as even the best of us manage to lose out through the wrong impression from time to time.