A new Disney adventure movie starring Roo will heighten the profile of this well established brand in 2004. Disney are supporting this release with a big marketing spend, and following it up with promotions for the video and DVD release of Piglet's Big Movie. Winnie-the-Pooh and his friends are loved by a range of ages. With Disney's support this year, the Winnie-the-Pooh brand should become even more popular.