International Entrepreneurship by Antonella Zucchella
Key features include:
- A dedicated overview illustrating the state of the art from the point of view of International Entrepreneurship, rather than from a general business context, allowing students to build in-depth knowledge on the topic from a single resource?
- Interesting and accessible international case studies provide insight into how real companies handle modern issues, preparing students for future entrepreneurial ventures. Examples include ofo, Nokero, Wonderbly and Blueseed?
- Flexibility of use for instructors to fit their own context and needs, particularly for integrating into current entrepreneurship or business courses?
- Further reading references and supplementary example boxes allow students to extend their knowledge outside the lecture hall and inspire a passion for the subject?
- Case studies inspire a variety of activities for both theoretical discussion and practical applications and can easily be enriched and updated.
International Entrepreneurship is a much-needed text for all IE courses, as well as an ideal supplementary text for postgraduate students studying entrepreneurship, international business, management, and marketing.