How to Ask Survey Questions by Arlene G. Fink
This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a surveys cultural, psychological, economic and political context; how to ask questions about knowledge, attitudes and behaviours; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal and numerical measurement.