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Applied Discourse Analysis Arthur Asa Berger

Applied Discourse Analysis By Arthur Asa Berger

Applied Discourse Analysis by Arthur Asa Berger

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Summary

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life.

Applied Discourse Analysis Summary

Applied Discourse Analysis: Popular Culture, Media, and Everyday Life by Arthur Asa Berger

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

About Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Table of Contents

Introduction: Li'l Abner and Critical Multimodal Discourse AnalysisPART I: COMMUNICATION1. Communication: What Objects Tell Us
2. Language: Speed Dating
3. Metaphor: Love is a Game4. Words: Freud on Dreams5. Images: Advertising6. Signs: FashionPART II: TEXTS7. Narratives: Fairy Tales8. Texts: Hamlet9. Myths: The Myth Model10. Genres: Uses and Gratifications11. Humor: Jokes12. Intertextuality: ParodyPART III: CONCEPTS13. Rituals: Smoking14. Lifestyles: Grid-Group Theory15. Sacred and Profane: Department Stores and Cathedrals16. Ideology: The Prisoner17. Culture: Identity18. Nobrow Culture: The Maltese Falcon

Additional information

NLS9783319836713
9783319836713
3319836714
Applied Discourse Analysis: Popular Culture, Media, and Everyday Life by Arthur Asa Berger
Arthur Asa Berger
New
Paperback
Springer International Publishing AG
2018-07-13
201
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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