Name: Media Analysis Techniques By Arthur Asa Berger
SKU: 9780803906143
Price: 10.00 USD
Availability: InStock

Media Analysis Techniques Summary

Media Analysis Techniques by Arthur Asa Berger

Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisments and all-news radio.

About Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Additional information

Sku

GOR004266549

ISBN 13

9780803906143

ISBN 10

0803906145

Title

Media Analysis Techniques by Arthur Asa Berger

Author

Arthur Asa Berger

Series

Commtext Series

Condition

Used - Very Good

Binding type

Paperback

Publisher

SAGE Publications Inc

Year published

19820708

Number of pages

240

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Media Analysis Techniques Arthur Asa Berger

Media Analysis Techniques by Arthur Asa Berger

Summary

Media Analysis Techniques Summary

Media Analysis Techniques by Arthur Asa Berger

About Arthur Asa Berger

Additional information

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