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From Bombay to Bollywood Aswin Punathambekar

From Bombay to Bollywood By Aswin Punathambekar

From Bombay to Bollywood by Aswin Punathambekar


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Summary

Analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood

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From Bombay to Bollywood Summary

From Bombay to Bollywood: The Making of a Global Media Industry by Aswin Punathambekar

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations.

Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

From Bombay to Bollywood Reviews

Readers concerned with new media configurations in the wake of globalization will be attracted to From Bombay to Bollywood. The structure and prose grow clearer as the book proceeds. No prior knowledge of the Indian film industry is needed, but the Bombay Bollywood evolution provides insights that will carry over to those concerned with media developments in places ranging from Lagos to Sao Paulo. -- Maria Magdalena Leturia Bravo,International Journal of Communication
From Bombay to Bollywoodis a truly distinctive contribution to the field of global media studies. Punathambekar's comparative and transnational approach examines the movement of people, capital, images, and ideas. An engrossing read. -- Marwan Kraidy,author of Reality Television and Arab Politics: Contention in Public Life
Historically situating the spatial and geographical coordinates of both 'Bollywood' and 'Bombay' within global landscapes of intermedia relationships and expanding the domains within which we can constitute and imagine these as focal points, this book crucially illustrates that Bollywood can no longer be imagined only as a film industry. * The Velvet Light Trap *
Aswin Punathambekars From Bombay to Bollywood is a welcome addition to the recent shift in Indian film and media studies from an overwhelming focus on texts to ethnographies of Bollywoods industrial, production, and material practices. [] [T]his book crucially illustrates that Bollywood can no longer be imagined only as a film industry. * The Velvet Light Trap *
[A] timely reminder of the untapped potential of Bombay's film industry for extending existing theoretical frameworks in media, film and production studies...If the changing text in Bombay cinema in the past decade has been a visible fact, Punathambekar's book demystifies that change by showing us the structural, geographic, and material transformations that have enabled a new form of meaning making to emerge in Bombay. * Media, Culture & Society *

About Aswin Punathambekar

Aswin Punathambekar is an Associate Professor of Media Studies at the University of Virginia. He is the author of From Bombay to Bollywood: The Making of a Global Media Industry (2013), co-author of Media Industry Studies (2020), and co-editor of Global Bollywood (2008), Television at Large in South Asia ( 2013), and Global Digital Cultures: Perspectives from South Asia (2019).

Table of Contents

AcknowledgmentsIntroduction 1 Bollywood Is Useful: Media Industries and the State in an Era of Reform2 Staging Bollywood: Industrial Identity in an Era of Reform 3 It's All about Knowing Your Audience: Marketing and Promotions in Bollywood4 Multiplex with Unlimited Seats: Dot-Coms and the Making of an Overseas Territory5 It's Not Your Dad's Bollywood: Diasporic Entrepreneurs and the Allure of Digital MediaConclusion: Fandom and Other Transnational Futures Appendix 1: Profiles of Key Bollywood Companies Appendix 2: Top Box-Office Successes, 2000-2009 Notes Bibliography Index About the Author

Additional information

CIN0814729495VG
9780814729496
0814729495
From Bombay to Bollywood: The Making of a Global Media Industry by Aswin Punathambekar
Used - Very Good
Paperback
New York University Press
2013-07-24
266
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - From Bombay to Bollywood