In 1981 John founded his own marketing firm, which specialized in public relations, sports marketing and advertising. The Snyder Group, Inc. developed and implemented national award-winning marketing campaigns for regional and national corporations. His firm has also worked with and represented some of the world's top professional athletes, sports franchises (including The Washington Capitals of the NHL, The Washington Bullets of the NBA, and top INDYCAR teams, NASCAR teams and teams in other prominent racing series), as well as nationally televised sporting events.
When not writing, John's interests and hobbies include spending time with my family and friends, camping, hiking, golf, auto racing (he has raced karts - capable of speeds in excess of 100mph, pit crewed in the Indianapolis 500, and operated the driver communications board from the wall at the edges of speedways across the United States for his former client, two-time Indy 500 winner and national auto racing champion, Al Unser, Jr). John lives in Mocksville, North Carolina (just West of Winston-Salem) with his wife, Ruth Ellen.