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Paul Noble is an independent trainer, consultant and academic. He is an IPR approved trainer, e-learning specialist, IPR diploma course leader and non-executive director of a public relations consultancy. He has more than 25 years' experience in senior roles in consultancy management, in-house and academic environments. Dr Tom Watson is Associate Professor & Head of the School of Communication at Charles Sturt University in Australia. He has more than 25 years' experience in corporate and consultancy public relations and was chairman of the UK's Public Relations Consultants Association from 2000-2002. He was awarded his PhD from Nottingham Trent University in 1995 for research into the modelling of public relations evaluation.