Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success by Barry J. Gibbons
Richard Branson balloons around the world. Steve Jobs rescues Apple by painting computers pretty colours. Herb Kellegher rents out Dallas Stadium to stage an arm-wrestling contest between him and his opponent in a lawsuit. Mad, all of them...yet, wildly successful. In a highly unconventional business book Barry J. Gibbons, former CEO of Burger King, Fortune turnaround champ, and certifiable madman takes a close look at the role of controlled, and not-so-controlled, craziness in business success. He takes readers on a whirlwind tour of the careers, lives, and crazy decisions of eccentrics from Walt Disney and Michael Dell, to Luciano Benneton and Malcom Forbes. All of them made decisions which, at the time, seemed odd, rash, and downright weird, but which, ultimately, worked.