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Service Management Bart Van Looy

Service Management By Bart Van Looy

Service Management by Bart Van Looy


$10.00
Condition - Very Good
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Service Management Summary

Service Management: An integrated approach by Bart Van Looy

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.

This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Table of Contents

Part 1: Defining Services Management

1. Nature of services

2. Nature of services management

3. The service concept

Part 2: Designing Services Management

4. Services as processes

5. The role of people: structure and competences

6. The role of technology: e-services and technology-based services

7. The role of physical evidence: the Servicescape

8. Service guarantees and service-level agreements

9. Pricing

Part 3: Delivering Services Management

10. Process-oriented services

11. Employee-based services

12. Customer-oriented services

13. Integrated performance management and communication

Part 4: Developing Services Management

14. Service innovation

15. Growth strategies for service firms

16. Servitisation: a growth path for manufacturing firms

17. Service internationalisation

Additional information

GOR006129478
9780273732037
027373203X
Service Management: An integrated approach by Bart Van Looy
Used - Very Good
Paperback
Pearson Education Limited
2013-03-07
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Service Management