ESSENTIAL CONCEPTS AND MODELS TO APPLY TO ANY BUSINESS An A to Z of all the essential concepts and models applied in business and management, from Balanced scorecard and the Boston matrix to Experience curve, Kaizen, McKinsey's 7S model, Market analysis, Porter's generic strategies, Relative cost position, Sustainable development to Yield management and Zero-based planning. A superb and comprehensive source of reference for professionals in all sectors of business and MBA students.