Serrell's book is full of good, sound advice, based on solid research and years of experience, presented clearly and interestingly... Only someone extraordinarily passionate about creating effective communication between museums and visitors and who has worked for many years in all types of museums could have produced such a calm, simply-stated nonpartisan book on what one curator has called 'the great nemesis of museum life.' -- Bay Hallowell Curator This book is not merely about choosing words to put on exhibit labels; it is about attracting, communicating, inspiring, and helping visitors get what they are seeking...Once you have read this book, it is impossible to ignore it. I find that Serrell's commentary comes to mind during all of my writing activities. One of the most notable qualities that gives the book its lingering nature is Serrell's personable voice throughout the text...This is an important text for anyone who is involved with the creation of exhibitions. -- Kirsten Ellenbogen, (King's College London) Journal Of Interpretation Research Surely a masterpiece. The author has done a great job in explaining to the reader about creating interpretive signage, where words compensate for sensory experience...This book has filled the void that existed in the field of exhibit presentation in museums and zoos worldwide. -- Bipul Chakrabarty, Indian Central Zoo Authority Journal Of The International Zoo Educators Association In this easy to read book, Serrell thoroughly shares her vast experience on label design by explaining all aspects to consider, not only from the designer's point of view, but also, and most importantly, from the sudience's perspective...From physical aspects such as space, layout, lighting and materials, to conceptual aspects such as objectives, ideas and messages, to finally human aspects focusing on visitors' expectations, backgrounds and learning styles, they are all part of this excellent step-by-step guide to designing and building successful exhibit labels...Perhaps the most valuable lesson in this book is the urgent need for a systematic evaluation of exhibit labels, before and after they are built...This is well received at a time when professionals involved in the field of environmental education are really questioning the effectiveness and impact of exhibit labels on the visiting public...Serrell's work illustrates how developing front-end, formative and summative evaluations offers a thorough process for adjusting the designer's ideas with the public expectations. -- Rosamira Guillen, Barranquilla Botanical and Zoological Foundation Journal Of The International Zoo Educators Association Clearly presented, flawlessly argued, and filled with both visual and verbal examples, I was most impressed by the layout. The book itself is a metaphor for the ideal exhibition about which all museum educators dream. -- James Scarborough Museum News
