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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients Bill Cates

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients By Bill Cates

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates


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Condition - Very Good
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Summary

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. This title helps you turn referrals into introductions, appointments, and sale.

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients Summary

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

More Introductions! More Appointments! More Clients!

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

"Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife

"Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals

"Beyond Referrals explains how to avoid leaving money on the table from what I call the 'secondsale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals

This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI

About Bill Cates

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

CONTENTS
FOREWORD v i i
PREFACE x
ACKNOWLEDGMENTS x i i i
INTRODUCTION 1
SECTION I
Get More Referrals: Leverage
Your Successful Relationships 7
1 Your Referral Mindset 9
2 Enhance Your Referability 17
3 Promote Referrals 27
4 Ask for Referrals 39
5 Create Word of Internet 67
SECTION II
Get More Introductions:
Create Connections to Your New Prospects 79
6 Introduction Basics 81
7 Securing Effective Introductions 89
8 Event Marketing 99
SECTION III
Get More Appointments: Reach Your New
Prospects and Begin the Conversation 113
9 Crafting Your Approach 115
10 Contacting Referral Prospects 131
11 Staying in Touch with Prospects 153
SECTION IV
Get More Clients: Confirm the NewRelationship with High-Value Clients 163
12 Building Trust 167
13 Asking the Right Questions 177
14 Creating an Effective Sales Process 185
15 Talking About Your Value 197
16 Dealing Effectively with Objections 215
17 Asking for the Business 221
APPENDIX 1
Whats Your Re fe rral Confidence Quotient? 225
APPENDIX 2
Professionals Never Stop Practicing 228
APPENDIX 3
Get Your Assistant or Staff Involved 231

Additional information

GOR008450956
9780071791663
0071791663
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2013-05-16
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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