Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett

Name: Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy By Bill Stinnett
SKU: 9780071441889
Price: 10.00 USD
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy by Bill Stinnett

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Summary

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Summary

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy by Bill Stinnett

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

About Bill Stinnett

Bill Stinnett is the founder and president of Sales Excellence, Inc. and the author of the bestselling Think Like Your Customer. Bill is a highly sought-after speaker appearing at sales meetings, conferences, conventions, and annual sales kickoffs worldwide for clients such as General Electric, Microsoft, SAP, Verizon, and IBM.

Additional information

Sku

GOR002330445

ISBN 13

9780071441889

ISBN 10

0071441883

Title

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy by Bill Stinnett

Author

Bill Stinnett

Condition

Used - Very Good

Binding type

Paperback

Publisher

McGraw-Hill Education - Europe

Year published

2004-10-16

Number of pages

288

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us