Mastering Magento by Bret Williams
Written in a step by step tutorial style with plenty of insider insights along the way. Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.
Mastering Magento
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Mastering Magento Summary
About Bret Williams
After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.
Table of Contents
Preface Chapter 1: Planning for Magento Chapter 2: Successful Magento Installation Chapter 3: Managing Products Chapter 4: Designs and Themes Chapter 5: Configuring to Sell Chapter 6: Managing Non-product Content Chapter 7: Marketing Tools Chapter 8: Extending Magento Chapter 9: Optimizing Magento Chapter 10: Advanced Techniques Chapter 11: Pre-launch Checklist Index
Additional information
CIN1849516944G
9781849516945
1849516944
Mastering Magento by Bret Williams
Used - Good
Paperback
Packt Publishing Limited
20120523
300
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us